Hafsa Saleh is a Marketing Intelligence Analyst specialising in ETL pipelines, multi-touch attribution and AI-assisted reporting systems. Portfolio, research and writing on turning marketing data into decisions.https://hafsasaleh.tech/en-auhttps://hafsasaleh.tech/articles/drowning-in-data/https://hafsasaleh.tech/articles/drowning-in-data/Why more dashboards make decisions slower — and how the practices that move fast replaced five conflicting reports with one number they'd bet on.Wed, 26 Aug 2026 00:00:00 GMTdata-governancereportingdecision-makingservice-businesseshttps://hafsasaleh.tech/articles/clicks-dont-pay-the-bills/https://hafsasaleh.tech/articles/clicks-dont-pay-the-bills/Why cost per lead is a trap — and how connecting online ad data to offline revenue reveals which channel actually produces paying clients.Mon, 24 Aug 2026 00:00:00 GMTattributionpaid-mediamarketing-analyticsservice-businesseshttps://hafsasaleh.tech/articles/youre-filling-a-leaky-bucket/https://hafsasaleh.tech/articles/youre-filling-a-leaky-bucket/The cheapest growth you have is keeping the clients you're quietly losing — and the signal that predicts who's about to lapse is already sitting in your data.Sat, 22 Aug 2026 00:00:00 GMTchurnretentionpredictive-modellingservice-businesseshttps://hafsasaleh.tech/articles/youre-not-short-on-leads/https://hafsasaleh.tech/articles/youre-not-short-on-leads/Why connecting your platforms is now the difference between guessing and growing — for law firms, medspas, clinics, dental practices and real estate teams.Thu, 20 Aug 2026 00:00:00 GMTattributionmarketing-analyticsservice-businessesdashboardshttps://hafsasaleh.tech/articles/welcome/https://hafsasaleh.tech/articles/welcome/Why I care more about the gap between technically correct and actually used — and what I plan to write about here.Tue, 18 Aug 2026 00:00:00 GMTanalyticsattributionwriting